Irina Zaffuto
- Role
- SVP, Global Research Partner at UM Worldwide
- Location
- Denver, CO, US
- LinkedIn followers
- 500 followers
About Irina Zaffuto
Expert knowledge of consumer analytics, targeting and measurement solutions •…
Experience
SVP, Global Research Partner
Mar 2021 — Present
Skills
- Strategy
- Management
- Media
- Marketing Mix Modeling
- Integrated Marketing
- Media Research
- Quantitative Research
- Analysis
- Forecasting
- Comscore
- Digital Marketing
- Business Intelligence
- Multivariate Analysis
- Marketing Research
- Nielsen
- Public Speaking
- Marketing Strategy
- Team Leadership
- Brand Equity
- Statistics
- Data Analysis
- Sem
- Consumer Insights
- Online Advertising
- Spss
- Digital Strategy
- Segmentation
- Competitive Analysis
- Qualitative Research
- Project Management
- Media Planning
- Survey Design
- Fmcg
- Competitive Intelligence
- Customer Insight
- Business Insights
- Advertising Research
- Web Analytics
- Marketing
- Market Analysis
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