Ipsita G.
Senior Strategic Account Manager @Swiggy
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WORK HISTORY
Senior Strategic Account Manager @Swiggy
EDUCATION
The Institute of Computer Accountants
Certificate, Financial Computer Applications
ABOUT IPSITA G.
Skilled in growing B2B,B2C formats through Category Management, Procurement,Sales,Pricing Strategy,Tools,Operations, Marketing Distribution,Team management and Process building.Category-Responsible for development,scale, penetration of 1K Mall across network and bottom line improvement-Set up strategic sourcing for 1K kirana Mall products and GM of 5cr half yearly-Partnered with 100+manufacturers,agents,traders,distributors including national and Chinese players like ITC,VarunBeverages, Patanjali, CapitalFood, DSSpices, MDH, Doms, Nataraj etc to ensure high quality products with better margin-Managing brands for listing their assortment and increasing their sales-Negotiating with brands on margin, terms and conditions-Aligned seasonal,regional marketing activities and buying plan to grow the business-Maintaining relationships with FMCG brands increasing their trust-Preparing daily weekly and monthly reports to measure the performance of the business, coming up with suitable ideas and improvement suggestions.Managing all activities related to promotion and schemes related to brands
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