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Industry Manager @Shopfully
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WORK HISTORY
Industry Manager @Shopfully
Madrid, ES
Responsible for commercial development and managing relationships with independent agencies and media centers.I support brands and partners in defining omnichannel media strategies, with a focus on performance, innovation, and the integration of digital and offline channels.I work closely with clients and stakeholders to identify growth opportunities and develop tailored solutions that drive measurable results.
EDUCATION
Liceo classico M. Cutelli
Diploma
24ORE Business School
Master, Marketing, Comunicazione e Digital Strategy
Università degli studi di Enna "Kore"
Laurea breve in Scienze dell'Economia e della Gestione Aziendale, Economia aziendale/manageriale
ABOUT INES PAOLA MANCUSO
I drive strategic growth at the intersection of Retail Media, Omnichannel strategy, and Agency partnerships.With a career built across Account Management, Sales Leadership, and Commercial Strategy, I have progressively taken ownership of high-impact business areas, transforming client relationships into long-term revenue growth opportunities.As Industry Manager, I lead partnerships with Big 6 media agencies and key independent groups, acting as a strategic counterpart for both agencies and brands. My focus is on shaping integrated Retail Media and Drive-to-Store strategies that connect performance, data, and measurable business outcomes.My approach combines:• Commercial leadership and revenue development• Deep understanding of agency dynamics and decision-making processes• Retail Media & Omnichannel ecosystem expertise• Cross-market experience (Italy & Spain)I operate not only as a sales leader, but as a business partner — aligning company objectives with agency and brand growth strategies, with a strong focus on scalable and sustainable business impact
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