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Ilse Castillo Galicia
Global Campaigns, Integrated Marketing Lead @Cisco
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WORK HISTORY
Global Campaigns, Integrated Marketing Lead @Cisco
EDUCATION
EGADE Business School del Tecnológico de Monterrey
Master of Business Administration - MBA, Business Administration and Management, General
Tecnológico de Monterrey
Bachelor's degree, Communication and Media Studies
Ithaca Senior High School
English Literature Course, English Language and Literature/Letters
Internet Advertising Bureau & Tecnológico de Monterrey
Certification, Digital Marketing
SKILLS
ABOUT ILSE CASTILLO GALICIA
I am passionate about building marketing campaigns that connect with people. I spent six years in the world of consumer brands, supporting Digital Strategy for companies like Volkswagen Group (including Porsche and Audi), PepsiCo, Bimbo, Nestlé, L\'Oréal, Citibank, Apple, AstraZeneca, among many others. In recent years, I’ve shifted focus to the tech industry, leading Ominichannel and Campaign Marketing for multiple programs at Cisco Systems.I\'ve honed my skills in Audience and Persona Development, Customer Experience Design and Full-Funnel Journey Mapping.Whether diving deep into market research to uncover insights or crafting detailed customer journeys, I\'ve always approached these tasks with a mix of strategy and creativity
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