Ignacio Hierro san Martín

Fundador @Somrie

Madrid, ES

ARICA Brand foundation; a lifestyle clothing brand based on surf culture and nature / Selling both online and in multi-brand stores (60) across Europe - Spain, France, Germany and Italy; 3 people working in Madrid and 3 representatives in Cataluña, Canarias and Italy. Growing 20% annually - Managing and supervising the whole company activity at all levels. Relationship with Portugal factories and production process, accounting, financial analysis, warehouse and logistics management, SM advertising campaigns and marketing strategies, sales management and business development- Retail Sales Manager in Europe including dealing with multi-brand stores and representatives. Continuous and successful expansion of the brand across the continent, specially Spain- Online Sales Manager. In charge of Online development and expansion, mainly through instagram campaigns. Dealing with day to day selling process including warehouse management, shipping and delivery tracking- Social Media: ARICA\'s Instagram and Facebook creator and developer, 38K Instagram followers (@aricabrand). Main communication tool of the brand- Accounting and financial analysis. Metrics and Ratio elaboration in order to improve margins and results both online and retail. Stock control, advertising pricing and quarterly financial statements - Data analysis. Measuring data coming from SSNN advertising and from the website. Google Analytics lecture to measure the advertising impact and improve conversion

Tulane University - A.B. Freeman School of Business

Bachelor of Business Administration (BBA)

Universidad Pontificia Comillas

Bachelor of Business Administration (B.B.A.)