Ignacia Caviedes
Principal User Experience Architect at Dematic
- Role
- Principal User Experience Architect at Dematic
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Ignacia Caviedes
Technical project manager, digital marketer, web developer, and educator with a can-do entrepreneurial spirit. Start-up, marketing agency, and corporate business experience. Passionate about building products and services. Able to design and launch internet advertising campaigns. Expertise teaching at the university level onsite and online.Specialties: Internet Product & Online Marketing Management Web Development and User Experience (HTML, CSS, PHP, Javascript, Wordpress, Yii Framework) Search and Interactive Media (SEM, SEO, PPC, CPA, CPL, Social Media, Email, Display, Analytics) Media Planning, Buying, and Negotiation (Print, TV, Radio, Contests, Partnerships) Higher Education Instruction & Curriculum Design (Ecommerce, Digital Media, Strategy)
Experience
Principal User Experience Architect
Jan 2019 — Present · San Francisco, CA, US
Design, strategize and implement functional and user need-driven applications and design paradigms to a host of Dematic products and services in warehouse management, IoT-based mechatronics, data analytics, cloud-based & multi tenancy platforms (SaaS), and pioneer the future of the logistics and enterprise-level user experiences.Core Responsibilities:• Lead, define and implement User Experience design initiatives for Dematic software• Align and account for design efforts in an Agile Development environment• Define and design User workflows and interaction patterns for function and branding unification• Collaborate with product managers, data scientists and clients to build an intuitive and beautiful, performance-improving data analytics and decision-making platform• Design and upgrade the User Experience (workflow, interaction & visual design) for new and existing cloud-based SaaS models• Collaborate with marketing and sales team to improve presentation and marketing presentations and collateral (digital & print)Deliverables:• Wireframes and product documentation• Visual Design and concepts• Interactive Prototypes (Low & Hi-Fidelity)• Design documentation for developers (red lines)• Branding initiatives and style guides for products• User Experience design strategy presentations• Marketing and Visual Design collateral• Video and Motion comps & designs
Education
University of San Francisco
Bachelor of Applied Science - BASc, Computer Science
2002 — 2006
California High School (San Ramon CA.)
High School
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