Ian Williams

Customer Analytics Manager @Matalan

Liverpool, GB
MOBILE NUMBERS
+91 *********19

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WORK HISTORY

Jan 2026 — Present

Customer Analytics Manager @Matalan

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Liverpool, GB

EDUCATION

1998 — 2002

The University of Salford

BSc Business Operation and Control with North American Studies, Mathematics, Statistics, Marketing, Economics, Databases, Managment Studies, Accounting, Forecasting

1996 — 1998

Rainford High 6th Form Centre

Maths and Statistics, Biology, English Language, General Studies

1991 — 1996

Rainford High School

High School

SKILLS

Customer InsightAnalyticsCampaign ManagementStatistical ModelingDatabasesCoremetrics AnalyticsEviewsTarget MarketingManagementSqlBig DataDatabase MarketingMicrosoft ExcelPowerpointTeradataAttribution ModelingPropensity ModellingMulti-Channel MarketingSasMulti-Channel RetailAnalysisEconometricsRegression ModelsCustomer AnalysisDirect MailTeam ManagementConversion OptimizationCustomer AcquisitionStrategyE-CommerceBusiness AnalysisPresentationsData AnalysisPerformance ReportingSegmentationWeb AnalyticsA/B Testing

ABOUT IAN WILLIAMS

Senior leader in applied data science, analytics & customer strategyRetail and eCommerce analytics expertiseAdvanced econometric modelling price elasticity, profitability modelling)Customer segmentation, CLV & predictive modellingPersonalisation & recommendation enginesForecasting, simulation & scenario planningMarketing OptimisationFinancial & KPI ReportingLeadership of cross-functional data teams & exec-level stakeholder managementSQL, Python, R, ML librariesGoogle Cloud Platform, Big Query and GA4

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Ian Williams — Customer Analytics Manager at Matalan in Liverpool, GB | Unifers