Ian Williams
Customer Analytics Manager @Matalan
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WORK HISTORY
Customer Analytics Manager @Matalan
Liverpool, GB
EDUCATION
The University of Salford
BSc Business Operation and Control with North American Studies, Mathematics, Statistics, Marketing, Economics, Databases, Managment Studies, Accounting, Forecasting
Rainford High 6th Form Centre
Maths and Statistics, Biology, English Language, General Studies
Rainford High School
High School
SKILLS
ABOUT IAN WILLIAMS
Senior leader in applied data science, analytics & customer strategyRetail and eCommerce analytics expertiseAdvanced econometric modelling price elasticity, profitability modelling)Customer segmentation, CLV & predictive modellingPersonalisation & recommendation enginesForecasting, simulation & scenario planningMarketing OptimisationFinancial & KPI ReportingLeadership of cross-functional data teams & exec-level stakeholder managementSQL, Python, R, ML librariesGoogle Cloud Platform, Big Query and GA4
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