Claire Ralphson-Cook
Head of Customer & Market Insight @Matalan
Signup · Get unlimited contacts
WORK HISTORY
Head of Customer & Market Insight @Matalan
Liverpool, GB
EDUCATION
University of Wales, Aberystwyth
BA (Hons), History & Literature
Royal Holloway, University of London
MA, Women’s History
Future Learn
Online Course, Big Data Analytics
University of Wales, Aberystwyth
BSc, Psychology
SKILLS
ABOUT CLAIRE RALPHSON-COOK
Commerically-focused insight and strategy professional with 25+ years experience in the delivery of compelling insight that engages stakeholders at all levels and drives strategy. Passionate about truly knowing your market and your customer. Placing data and insight at the heart of business decision-making.Experience- Providing thought-leadership on market and industry trends- Extensive experience driving valuable insight out of customer data, market intelligence and research- Accountability for and leadership of customer and market insight programmes- Leading data and insight teams- Ownership of customer & brand strategies- Building data & insight advocacy; leading business to understand the value of data in decision-making- Fellow of the Royal Statistical Society Insight expertise- Customer behaviours & motivations, segmentations, mindset- Brand positioning, brand strategy and comms research- Market intelligence, forecasting & opportunitiy sizing- Business strategy, with a particualr focus on retail, ecomm and omnichannel- CX / NPS / CSAT research.I\'ve been fortunate to work with some of the best brands and retailers across my career including Cadbury, McDonalds, Diageo, White Stuff, New Look, M&S and J&J.Analytics & visualisation skills- SQL, R- SPSS, Excel, Q, DisplayR
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.