Harald Horgen

About Harald Horgen

Developing good solutions, whether it is a SaaS offering or predictive maintenance for connected equipment, is not the challenge. The bigger issue is monetization - developing the right business model, go-to-market strategy, partner program and organizational alignment to maximize the revenue opportunity.Business model transformation is essential for companies moving towards as-a-service and subscriptions, whether it is software or connected products. Some of the clients I worked with include Microsoft, JCI, ABB, Ericsson, Danfoss, ESAB, Schneider Electric, Olympus, BASF, Siemens, and many others. I also authored multiple white papers and articles on topics such as SaaS best practices, channel optimization, and IoT monetization.What some of my clients say:\"The workshop transformed Dynisco’s vision and provided us with the tools necessary to make an impact.”- John Biagioni, President, Dynisco“The workshop will quickly surface what you don’t know. It was well worth it and I would recommend it in a heartbeat.”- Chris Palmer, Senior Manager, Advanced Technology Services, PCL“The workshop with Harald was essential for two reasons: 1) it helped us change our perception about the go-to-market approach for a cloud offering; and 2) it drove us to identify all the things you have to work on to make the switch properly”. André Brunetiere, Director for Strategy, Product Marketing and R&D, SageOur engagements are focused, practical and result in action plan that can be executed by your team. Schedule a call to see how we can help you - \"Playbook\" to received our 200-page Channel Development Playbook, providing everything you need to build and manage a productive channel.

Experience

1. CEO

   The York Group

   Sep 1993 — Present · Bellevue, WA, US

   The York Group helps B2B technology companies manage the business and operational transformation needed to capitalize on significant shifts in technologies and markets.The York Group has been at the forefront of business model transformation for cloud and SaaS-based businesses ever since the concept came to market as application service providers (ASP), and works with its clients to work through the changes necessary for success. This includes selecting the right target markets, sales organization and compensation, marketing, customer support, legal issues and more.With a presence in almost 30 countries, we also help companies open up new streams of revenue through international expansion as well as expand business right at home by building better channels for high-performing sales. Our clients range from start-ups to some of the largest technology companies, including Microsoft, HP, Symantec, CA, Ericsson, Schneider Electric, GE Healthcare and Siemens.

Education

• W. P. Carey School of Business – Arizona State University

  Master of Business Administration - MBA, Business Administration and Management, General

• BI Norwegian Business School

  Bachelor of Business Administration - BBA, Business Administration and Management, General

Skills

• B2b Marketing
• International Marketing
• Lead Generation
• Enterprise Software
• Sales Management
• Demand Generation
• Account Management
• B2b
• Public Speaking
• Management Consulting
• Managed Services
• Educational Leadership
• Executive Management
• Solution Selling
• Business Planning
• Solutions Marketing
• Multi-Channel Marketing
• Marketing Management
• Saas
• International Business
• Product Launch
• Partner Management
• Management
• New Business Development
• Finance
• Product Marketing
• Crm
• Strategy
• E-Commerce
• Business Development
• Product Management
• Global Business Development
• Go-to-Market Strategy
• Channel Partners
• Mobile Devices
• Channel
• Channel Sales
• Strategic Alliances
• Cloud Computing
• Key Account Management