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Heloisa Bardal
Senior Product Manager @Nextroll
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WORK HISTORY
Senior Product Manager @Nextroll
At NextRoll, I lead product initiatives within the AdRoll platform, an AI-powered advertising and marketing solution. Responsibilities- Define product vision and roadmap for cross-channel advertising tools- Partner with engineering, design, and marketing to deliver user-centric, scalable solutions- Drive product discovery with a focus on automation, campaign performance, and customer value- Leverage analytics and qualitative insights to inform decisions and optimize product performance- Collaborate across teams to prioritize initiatives and execute high-impact features🧠 Focus Areas:Product-led growth | Conversion Optimization | UX Strategy | Martech & AdTech | Customer Empathy | Data-Driven Decision Making
EDUCATION
Wolfert Lyceum
VWO
Erasmus University Rotterdam
Bachelor's degree, Economia
ABOUT HELOISA BARDAL
Senior Product Manager | Growth & CRO Specialist | Digital Strategy
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