Helind Morais
Senior Product Marketing Manager @LG Electronics
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WORK HISTORY
Senior Product Marketing Manager @LG Electronics
GB
Product & Marketing Manager for Home Appliances (kitchen and laundry) and IT (monitors, projectors and laptops) business units.• Led the launch of the UltraGear Gaming social campaign in the UK market, which included partnerships, co-branded content development, tournaments, influencers and activations. The campaign reached high engagement rates,160% YoY growth on impressions and the highest social share of voice for monitor category. • Developed and executed launch campaigns, considering value proposition, target audience, and competition. Presented and aligned local plans with senior leadership and international teams (HQ/Europe).• Managed projects from planning and designing the strategy to cascading down 360o plans, leading cross-functional teams, and ensuring and tracking execution.
EDUCATION
Mackenzie Presbyterian University
Bachelor’s degree, Business Administration and Management, General
SKILLS
ABOUT HELIND MORAIS
High skilled professional with a broad range of marketing skills in B2C and B2B segments: managing projects from strategy and concept through production and delivering campaigns. Thirteen years of marketing and channel marketing experience in worldwide leading consumer good companies: Samsung, LG, Unilever, Reckitt Benckiser and CooperVision. Rises to challenge enthusiastically, taking hands on and inclusive approach the wider team, with a proven ability to deliver results. Key skills:• Marketing strategy: brand and product GTM (go to market) strategies, PR, advertising, digital marketing, social media, CMR (Consumer Magazine Review), promotional campaigns, in store activities and events.• Projects leadership: frequently leading cross-functional teams (Trade Marketing, Merchandising, Training, Product and Sales force) for launching projects, involving negotiation, communication, reporting to all stakeholders’ levels, and deploying highly engaging personal skills.• Mastering fast-paced environments: 6 years’ experience in high innovation technology companies with different corporate cultures. A proven ability to quickly adapt and work proactively and enthusiastically.BA in Business Management, fluent English, intermediate Spanish and native Portuguese.
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