Helen Arthur
Content Designer @Capgemini
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WORK HISTORY
Content Designer @Capgemini
City Of Bristol, GB
Designing user-centred content for HMRC digital services (discovery to delivery)* Guaranteeing clear, accessible content applying GOV.UK Service Standard and GDS accessibility guidelines* Collaborating with user researchers, service designers, and interaction designers to meet user needs* Using data and research insights to inform content decisions* Working in agile teams, participating in sprints and responding to iterative feedback and crits* Developing content strategies aligned with HMRC project goals and user needs* Engaging stakeholders to gather requirements and present content solutions* Ensuring content quality and compliance throughout the design journey
EDUCATION
University of Cambridge
BA Hons, English
University of Cambridge
MA, English
University of East Anglia
MA, Creative Writing
ABOUT HELEN ARTHUR
I value the chance to improve lives by designing accessible digital content for government, NGOs and charities. I champion a ‘user first’ approach shaped by deep understanding of organisations\' goals. By reaching communities of users, I instigate quantifiable change.I have recently joined Capgemini\'s HMRC digital transformation programme — helping shape how specialist users will move to GOV.UK One Login to access services.Previous clients and employers: BBC, government departments and agencies (DWP, MOJ, Environment Agency, Forestry and Defra) and NGOs.Let\'s cultivate imaginative responses to urgent social and economic pressures through:* Plain English clear writing* Applied analytics, SEO and evidence-based content design* User journey mapping* Collaborating in Agile teams, mainly with UI, service designers, product managers, developers and testing colleagues* Effective partnership + stakeholder management* Targeted and only highly selective use of AI to improve the democratisation of knowledge\"Use the time of a total stranger in such a way that [they] will not feel the time is wasted.\" Kurt Vonnegut,#1 rule for writers. one to live by as a content designer.
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