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Chief Creative Officer and Fashion Director @EVEREVE
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WORK HISTORY
Chief Creative Officer and Fashion Director @EVEREVE
Minneapolis, MN, US
Oversee creative content for one of the fastest-growing specialty retailers in the US, with over $350M in sales, more than 100 stores across 30 states, a thriving e-commerce platform, and the personal styling service Trendsend.Lead strategic and creative team and direction, ensuring branding, content, email, and social marketing campaigns align with business objectives and drive customer engagement.
EDUCATION
Miami University
BA, Communications and Marketing
University of St. Thomas
Certification, Mini-Masters of Retailing
SKILLS
ABOUT HEIDI WATSON
As the Chief Creative Officer at EVEREVE, I lead the creative and marketing team for one of the fastest-growing specialty retailers in the US. With over a decade of experience in this division, I oversee the development of strategic and creative content that aligns with our business objectives and drives customer engagement. Prior to joining EVEREVE, I was an Apparel Design Manager at Target, where I led a team of eight designers in the concepting and development of Merona women\'s apparel, a $650m business. I created and implemented a complete brand re-invention, resulting in a +$55M sales increase in one year. I have a Mini-Masters of Retailing from the University of St. Thomas, which has equipped me with the skills and knowledge to excel in the retail industry. My expertise includes creative strategy, team leadership, and merchandising.
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