Harish Umaraniya

Senior Business Development Executive @iResearch Services

Pune, IN

iResearch Services is a global B2B thought leadership & marketing agency that helps leading technology, SaaS, and consulting organizations accelerate growth through the fusion of data-driven insight, expert guidance, & strategic activation. The company partners with global enterprises to strengthen their brand authority, engage key decision-makers, & drive measurable demand generation outcomes.As part of the Inside Sales and Demand Generation team, I was responsible for driving end-to-end B2B lead generation, account-based marketing campaigns, & pipeline development for enterprise clients across global markets. My role combined strategic prospecting, campaign execution, & client engagement, ensuring every outreach initiative translated into high-quality leads and revenue opportunities.Key Responsibilities & Achievements: Executed full-funnel Lead Generation & Demand Generation campaigns across target regions and verticals, ensuring consistent MQL and SQL pipeline creation. Conducted deep Market Research, Account Intelligence, and ICP Mapping to identify high-value prospects and define target segments.🧭 Designed and managed Account-Based Marketing (ABM) strategies and multi-channel prospecting campaigns to improve lead quality and engagement rates. Owned and executed Email Marketing, Nurture, and Multi-Touch Campaigns leveraging MQL / SQL / HQL / BANT frameworks for effective lead qualification. Managed Cold Calling and Appointment Setting initiatives to connect with CXO-level decision-makers and drive new business conversations. Utilized CRM platforms (HubSpot, Salesforce, Zoho) for campaign tracking, pipeline optimization, lead scoring, and performance reporting.🧠 Led Content Syndication campaigns to distribute thought leadership content to targeted audiences, increasing brand visibility and engagement. Built and maintained comprehensive Databases and Prospect Lists, ensuring data accuracy, segmentation, and compliance with campaign goals.