Hansraj Mishra
Senior Analyst - Programmatic @Dentsu Global Services
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WORK HISTORY
Senior Analyst - Programmatic @Dentsu Global Services
Pune, IN
EDUCATION
Shree Gurukrupa Vidya Sankul
HSC
Kraftshala
Digital Marketing
Veer Narmad South Gujarat University, Surat
Bachelor of Science - B.sc., Maths, Physics, Programming
DAV Hindi Vidyalaya
SSC, High School/Secondary Certificate Programs
ABOUT HANSRAJ MISHRA
The Marketing Launchpad, Kraftshala, Online Jul 2022 - Oct 2022Selected as a part of a batch of 200+ students from all over India for The Marketing LaunchpadCompleted ~600 hours of training across 12 weeks (10 hours/day)Modules completed: Marketing Basics, Search engine optimization, Facebook Ads, Google Search/ Display/ YouTube Ads, Google Analytics, UAC, Amazon Ads, ASOStrategized an integrated campaign across FB and Google for CoinSwitch, with Rs 1.5 Cr as a budget to acquire new users and 50 Lakhs budget for existing users to take the desired action. The plan included the selection of platforms, campaign objectives, buying type, audience, and contextual targeting, their respective bidding and KPI, budget split, and timelineFB Ads Project: Strategized a media plan for McDonald\'s with Rs 1.25 Cr as a budget to drive sales for their new 3 burgersGoogle Ads Project 1: Strategized a campaign for Hershey’s Exotic Dark across Platforms - Search, YouTube, to generate User EngagementCompleted Excel/ Google Sheets Training: Operators, formulas, functions, pivots, vlookups/ hlookups, data validation with Digital Marketing use cases for practice
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