Hannah Mullane
Content and Communications Specialist @Biocote
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WORK HISTORY
Content and Communications Specialist @Biocote
Coventry, GB
Coordinate all content and communication activities across BioCote, BioLabTests, and the Partner Portal, aligning with marketing strategy and goals- Act as the key marketing contact for BioCote partners, delivering marketing assets (brochures, social content, exhibition materials) and supporting partner engagement and campaigns- Plan and deliver email marketing, content-led campaigns, and monthly sprint campaigns targeting both new and existing audiences- Maintain and manage multi-channel content calendar, briefing and reviewing content in line with brand tone and strategic messaging- Identify content opportunities such as case studies, joint campaigns, and editorial features, collaborating with technical, commercial, and creative teams- Create, edit, and coordinate written and visual content across web, email, video and social media channels- Ensure content supports broader digital goals, including SEO, lead generation and brand consistency- Review monthly performance reports, monitored campaign performance, and suggested improvements based on insights and data- Support internal team collaboration and provide guidance to the marketing intern and wider team members- Ensure all communications adhere to regulatory, GDPR, and internal data protection and brand guidelines.
EDUCATION
Coventry College
Early Childhood Education and Teaching
Coventry University
Bachelor of Arts - BA, Marketing and public relations
ABOUT HANNAH MULLANE
I’m a qualified marketing and public relations professional with five years of experience running cross-platform marketing campaigns and content strategies. I’ve worked with CRM systems, website content, social media, email marketing, and reporting tools, content and copywriting, and public relations, taking projects from the first idea right through to execution and learning from the results to make the next one even stronger.I’ve had the chance to work in both B2B and B2C settings, and both global and national marketing, which has given me a good balance of creativity and strategy. A big part of my role has always been building relationships whether that’s clear and consistent communications with stakeholders, working with colleagues across teams, or nurturing external partners. I also care a lot about branding and making sure campaigns feel joined-up and true to the bigger picture.On top of that, I’ve spent over 10 years mentoring and training people, and it’s something I really enjoy. Helping others grow while keeping projects moving is one of the parts of the job I value most.I\'ve also helped my friends and families small businesses by building a solid digital presence, map out their marketing objectives, and provided a strategy I can hand over. Basically, I enjoy turning ideas into campaigns that actually resonate, connect with people, and make an impact.
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