Haley Ashe
Senior Customer Marketing & Communications Manager @Zone & Co
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WORK HISTORY
Senior Customer Marketing & Communications Manager @Zone & Co
As a strategic leader in brand and customer marketing, I’m responsible for elevating brand visibility and deepening customer relationships through integrated advocacy, storytelling, and communications programs. I lead initiatives that drive customer satisfaction, retention, and loyalty while strengthening our market presence through high-impact campaigns and content.Key Focus Areas:• Spearheading community and brand storytelling to create meaningful, authentic engagement across digital, social, and earned media channels• Partnering cross-functionally with Customer Success, Account Management, and Sales to leverage customer insights and deliver targeted ABM and lifecycle campaigns• Managing media relations, thought leadership, and executive visibility to position our brand as a trusted industry voice• Overseeing strategic communications that drive both internal alignment and external resonanceNotable Wins:• Launched the company’s first Customer Advisory Board (CAB) to strengthen strategic alignment and deepen customer relationships• Built and launched the inaugural Customer Advocacy Program, boosting engagement and customer-generated content across testimonial videos, reviews, and case studies• Led ABM and cross-sell campaigns that unlocked $1.3M+ ARR in expansion opportunities and improved customer lifecycle metrics
EDUCATION
Georgia College & State University
Bachelor's Degree, Mass Communication
Gordon State College (official)
English Language and Literature/Letters
ABOUT HALEY ASHE
Brands don’t become memorable by playing it safe. They win through clarity, consistency, and stories that actually stick.That’s the lane I work in.I’m an integrated brand and marketing leader with 12+ years of experience building brands that stand out through sharp strategy, compelling storytelling, and thoughtful execution. I’ve led and scaled brand, content, and marketing initiatives across organizations — partnering closely with senior leaders and cross-functional teams to shape positioning, guide creative direction, and deliver integrated programs that drive engagement, trust, and long-term brand equity.My background spans brand strategy, creative direction, content and social strategy, customer marketing, and corporate communications. I’m known for turning complex ideas into simple, human stories — and for creating clarity in moments of ambiguity. I thrive in highly collaborative environments, working alongside marketing, product, sales, and communications teams to bring integrated campaigns to life and ensure brands show up confidently and cohesively across every channel.I’m energized by purpose-driven brands, strong creative cultures, and environments where brand is treated as a strategic growth driver — not just a support function. I believe the best brand work balances strategic rigor with creative bravery, and always leaves room for humanity.Key Strengths:• Brand strategy, positioning, and messaging frameworks• Integrated marketing campaigns across digital, social, content, email, events, and PR• Creative direction, creative operations, and agency partnership management• Customer marketing, advocacy, and community-building programs• Corporate communications, thought leadership, and reputation marketing• Cross-functional leadership and stakeholder alignment• Process optimization and the use of emerging technologies (including AI) to streamline workflows and elevate creative outputAt my core, I’m a builder — of brands, teams, systems, and stories. I’m most excited by roles where creativity is encouraged, collaboration is expected, and brand leadership has a real seat at the table.
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