Haley Rivet

Manager of Social Media Operations & Analytics @Slack

Portland, OR, US

Drive end-to-end social media operations, ensuring campaigns are measurable through tagging, tracking, and platform governance-Build and maintain performance systems to define KPIs, set benchmarks, and deliver actionable insights across Instagram, LinkedIn, TikTok, X, and YouTube-Optimize campaigns and inform marketing strategy through data-driven analysis and performance reporting to senior leadership-Streamline content scheduling, tagging, and distribution processes to maximize efficiency and impact-Partner with agencies to enhance reporting, tracking, and analytics while implementing new tools that improve performance measurement-Lead Slack’s employee advocacy program, empowering staff to share company news and thought leadership that expands reach and engagement-Create and edit social content aligned with Slack’s brand voice, collaborating with creative teams to drive engagement across platforms-Apply performance data and editorial judgment to guide content strategy and adapt messaging in real time.

University of Oregon

Bachelor of Arts (B.A.), Bachelor of Science (B.S.)