Gwendolin Koch

Director Digital and Brand @Empira Group

Munich, DE

I\'m responsible for developing comprehensive branding, marketing and digital strategies for Empira\'s commercial and residential development projects, including- Establishing consistent project marketing processes to streamline operations and increase efficiency- Establishing a comprehensive agency infrastructure - Audience and market analysis to refine marketing approaches- Defining and developing brand identities - Develop multiple websites with online marketing strategies to increase property visibility- Implement group-wide website data analytics and ensure GDPR compliance- Develop cross-media campaigns- Ensure brand consistency across all collateral and platforms- Maintain visibility of key project milestones to facilitate effective communication- Plan and manage individual marketing budgets.In addition, I am primarily responsible for the marketing of the Empira Group\'s property management brand, Comood GmbH, and the strategic promotion of the rental apartments managed by Comood.

University of Buckingham

Master of Science - MS

Universität Potsdam

Bachelor of Arts - BA