Gururaj Chougule
Product Manager | AI-Native SaaS & B2B Marketplaces | ONDC | 0→1 Scaling | GTM & Growth | SaaS Platforms | Mumbai
- Role
- Product Head at Kiko Live
- Location
- Mumbai, MH, IN
- LinkedIn followers
- 500 followers
About Gururaj Chougule
I turn ambiguous problems into products that generate revenue. Over the last 5+ years, I\'ve built and scaled AI-native SaaS platforms and B2B marketplaces from zero to owning the full arc: problem discovery, roadmap, engineering delivery, GTM, and post-launch growth.At Kiko Live, I led the end-to-end product build of an ONDC-integrated commerce platform onboarding thousands of offline retailers, shipping a full SaaS suite (seller panel, admin, ops) in under 6 months, and deploying an AI voice analytics engine that improved sales forecasting accuracy for the business.What I bring to a PM role:→ Product strategy grounded in business outcomes, not just feature delivery→ Deep ONDC and commerce infrastructure knowledge→ Hands-on AI product experience from concept to deployed models→ GTM ownership: segment definition, positioning, adoption, and monetization→ Data-led experimentation: A/B testing, funnel analytics, retention loops→ Cross-functional leadership across Engineering, Design, Sales, and OpsI operate where product, growth, and business strategy intersect. If you\'re scaling a SaaS, marketplace, or AI product and need a PM who owns outcomes, not just tickets - let\'s talk.
Experience
Product Head
Jun 2024 — Present · Mumbai, IN
Owned product strategy and roadmap for an ONDC-enabled SaaS + marketplace ecosystem; scaled platform from early adoption to thousands of active sellers and high-volume daily orders.Defined and executed full GTM strategy for sellers.kiko.live — including positioning, onboarding flows, and activation campaigns — driving multi-category retail expansion.Built and shipped an AI voice analytics platform from scratch; enabled real-time sales call insights and improved forecasting accuracy across the sales org.Delivered a complete SaaS product suite (seller panel, admin dashboard, ops tooling) in under 6 months — on time, within scope, zero scope creep.Drove measurable improvements in engagement and retention via structured A/B testing and GA4-led funnel analysis; reduced churn at key onboarding milestones.Led cross-functional squads (Engineering, Design, Sales, Ops) with near-100% on-time release velocity across all product milestones.
Education
Janardan Bhagat Shikshan Prasarak Sansthas Changu Kana Thakur Arts Commerce and Science College
Primary/ Secondary Education
2002 — 2014
Aarhus Business College
Summer Fellowship, Business Modelling
2019 — 2019
Welingkar Institute of Management
Post Graduation Diploma Management PGDM, Logistics, Materials, and Supply Chain Management
Vishwaniketan Institute of Management Entrepreneurship and Engineering Technology (iMEET)
Bachelor of Engineering - BE, Electrical, Electronics and Communications Engineering
2015 — 2019
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