Guillaume Hugla
Product Director @Onefinestay
Signup · Get unlimited contacts
WORK HISTORY
Product Director @Onefinestay
Ville de Paris, FR
Luxury vacation rental brand operating in 40 destinations globally, generating £23M annual revenue with £7,6k average booking valueResponsibilities : • Owned the product vision and product roadmap• Led the product team (2 PMs) and managed external agencies (creative design, CRO, SEO) with a £200k annual budgetResponsibilities : • Owned the product vision and product roadmap• Led the product team (2 PMs) and managed external agencies (creative design, CRO, SEO) with a £200k annual budgetGuest-facing business impact :~£1,5M in yearly revenue generated• +10% annual website conversion via UX-led A/B testing (map, filters), search and booking journeys, design uplift, content & speed improvements, and WCAG 2.2 compliance, supported by a successful CMS migration• NPS increased from 59 to 74 in 4 years, through definition of a target guest experience and in-stay digital enhancements (key-less checkin etc.)Growth enablement : • +5% direct bookings via ALL program integration and SEO optimization• Localised the entire digital guest experience to English + French• Supported International growth in New York and Paris (30+ nights stays, secondary residence model under regulatory constraints)• Drove performance ownership across SEO, homeowner acquisition, loyalty bookings, tech performance by clarifying KPIs, aligning business teams, and leading dashboard design and implementation• Launched a self-service Portal for our travel agenciesStrategic & organisational impact :• Structured the product organization by personas (guest, homeowner), journey stages (conversion, pre-stay), and product modules (search, pricing)• Initiated and maintained guest & homeowner journey maps, linking KPIs with product logic, ops flows, and business rationale to drive prioritization• Championed a product-led culture with clear KPIs, prioritization criteria, experimentation standards, and brand-aligned business rules ownership
EDUCATION
Mines Paris - PSL
Diplome de l'Ecole des Mines de Paris, Option Systemes de Production et Logistique
SKILLS
ABOUT GUILLAUME HUGLA
16+ years of B2C & B2B2C experience in retail, mobility and luxury hospitality• Impact-driven leader turning complex challenges into durable solutions across product, operations, journeys and value proposition• Strong analytical mindset, business acumen and execution focus• Known for high standards, full ownership and cross-functional collaboration• Ensures solutions are operable, brand-aligned and scalable• Proven success leading product and marketing teams (up to 14 people) with global reach across Europe, the UK, US and Asia• Ready to take broader ownership of product vision, experience strategy and customer value deliveryVision & Strategy skills• Define and evolve the value proposition• Align product, service and operations• Own the product and experience roadmap• Prioritize and frame innovation opportunitiesExecution skills• Team management (structuring, growing)• Product management (discovery, delivery)• Solution design (process, flow, wireframe)• Stakeholder alignment and communication• Delivery oversight (planning, follow-up)• Quality analysis (UX, process, tech readiness)Key application fields• End-to-end customer journeys • Operational processes • Digital products (web, apps, back office) • Growth levers (SEO, CRO, A/B testing)• Compliance (GDPR, web accessibility)• Loyalty programs & CRM• Internationalization & local adaptationKey achievements -At onefinestay, I established the vision for a new guest experience to better serve a discerning clientele looking for exceptional homes in iconic destinations. and translated this vision into a full customer journey map and led the product roadmap to support it—boosting website conversion by over 10% annually and increasing NPS from 59 to 74 in 4 years- Earlier, I spent 7 years at Polyconseil improving urban mobility services like Autolib’, where I led the implementation of major innovations such as using the Navigo card to access vehicles, enhancing both user convenience and operational efficiency.
This profile is compiled from publicly available professional sources. Unifers is not affiliated with or endorsed by LinkedIn. Request removal of this profile.