Grace Anne Curl
Experience Design Director i @Truist
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WORK HISTORY
Experience Design Director i @Truist
I am the design manager for the Acquisitions Cross Platform Capabilities team. We oversee the design systems for the Public Sites (truist.com) and Digital Commerce (product and service applications) platforms. This includes creating and managing components and patterns used to design in Figma and for development to build with AEM and Angular. Our work increases design efficiency and consistency across the platforms, aiming to increase the rate of production, which drives more conversion rates and revenue growth. We collaborate with our product, research, content and development partners to optimize Acquisitions, creating the most seamless and efficient user experiences. A portion of our team also designs the Fraud and IDV experiences, ensuring that the correct security and privacy conditions are used throughout product applications. We also design for Authenticated Marketing, which prioritizes optimizing the design strategy and creation of product offers and promotions in Digital Commerce. I created new processes for our end-to-end design workflow to ensure efficiency and minimal conflicts. Leading backlog refinement for our Digital Commerce platform helps me see our design intake at a high level and make more informed recommendations for optimization. I am also leading the Research and Design TAG team (teammate advisory group). We oversee how to improve design careers and culture within the research and design teams at Truist.
EDUCATION
Furman University
Bachelor of Arts (B.A.), Studio Art/Design; Business
Savannah College of Art and Design
Graphic Design/Visual Communications
MIT Professional Education
Certification, Applied Generative AI for Digital Transformation
North Carolina State University
Master of Graphic Design, Visual Communication and User Experience
School of Visual Arts
Summer Intensive Series - Mobile UX Design
ABOUT GRACE ANNE CURL
User experience design director with experience in UX, UI and service design across software, medical & healthcare technology, financial services, financial technology, payment technology, management and content for B2B and B2C business models. UX and UI experience spans across devices, web, and mobile applications. CPACC certified.
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