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Global Ivd Product and Partnering Lead, Digital Biology Group @Bio-Rad Laboratories
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WORK HISTORY
Global Ivd Product and Partnering Lead, Digital Biology Group @Bio-Rad Laboratories
San Francisco, CA, US
Partnership building with companies creating molecular testing kits utilizing ddPCR for precision oncology; Product management for IVD system and product; Precision oncology strategy and product roadmap development for MRD monitoring in HemOnc and solid tumors
ABOUT GINA Q. SUN
I am a dynamic Business Development and Marketing leader with a broad background in the life science industry that spans partnership building, marketing, strategic selling, market research, alliance & project management, technology in-licensing, etc, which has enabled me to gain unique combinations of broad experience and skills in: • Pharmaceuticals, clinical diagnostics (and CDx), medical device, digital & consumer health • Product development, commercialization, strategic selling & partnering • Big data to actionable insights (via RWE, HEOR) for clinical studies & access decisions • International (APAC/ China) & domestic (North America) markets • Technical expertise in Pharma R&D, genomics & proteomics-based RUO, LDT, IVD, liquid biopsy, single cell analysis, cytometry, molecular pathology, oncology, immune-oncology, Infectious Diseases, etc. I also possess a range of knowledge and experience with roles at large & small corporations as well as start-ups. I structure business disciplines (Inorganic and Organic growth) to facilitate fact-based decisions for weathering unpredictable environments, and develop and execute holistic business / marketing strategies to stimulate innovation and market expansion. I customize my approaches to connect with key decision makers for forging strategic partnerships. I conduct market research for insights generation to support healthcare reform and access decisions. I focus on increasing profitability, revenue growth, relationship management, and team engagement via communication, negotiation, collaboration and leadership. SKILL HIGHLIGHTS Strategy Development & Articulation | Market Research - HEOR, RWE, VoC | Development via Phase Gate Process | Go-To-Market Strategy | ROI Analysis & Business Modeling | KAM & CRM | Strategic Selling | Multi-channel Integrated Marketing | Alliance & Project Management | Negotiation | M&A Lead Generation & Due Diligence | MRD / PRD | Open Innovation, OEM | Team Leadership | Impactful Presentation & Professional Networking | English & Chinese Bilingual PERSONAL STRENGTHS Knowledge, Passion, Creativity, Strategic Mindset, Leadership & Teamwork
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