Gina Cimarelli
Demand Generation Manager @Coupa
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WORK HISTORY
Demand Generation Manager @Coupa
San Francisco, CA, US
Driving demand for Coupa\'s Direct Spend solutions.
EDUCATION
William & Mary
B.B.A., Marketing
ABOUT GINA CIMARELLI
With over a decade of marketing experience and 7+ years driving growth at B2B SaaS companies like Coupa and Zendesk, I specialize in demand generation and integrated marketing campaigns that drive full-funnel growth across the buyer’s journey. I combine creativity with AI and data-driven insights to build demand programs with a clear next step in mind. I am continuously launching, learning, and optimizing to improve conversion and pipeline impact. Known for working smarter with AI and modern tools, I focus on scalable, measurable growth that turns insight into action.
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