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Gerry Salmon
Managing Director @Gymstrategia
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WORK HISTORY
Managing Director @Gymstrategia
Wellington, NZ
YOUR PARTNERS IN STRATEGYStrategy is the art of making deliberate choices—knowing what to focus on and what to set aside. GymStrategia is a new Strategy Advisory for the global fitness industry, set to launch in 2026.GymStrategia equips industry leaders and innovators at all levels with unique frameworks, insights, and mentorship to look below the line of visibility and craft sustainable, competitively advantaged strategies, business models, and programs.RE-IGNITING THE SPARK IN FITNESSAs a new wave of Fitness Entrepreneurs shapes the future of the global fitness industry, GymStrategia blends the lessons of the past with innovative frameworks to create a forward-looking path that fulfills aspirations and sparks inspiration in everyone it reaches.
EDUCATION
Victoria University of Wellington
Master of Business Administration - MBA
Institute of Directors, Wellington, NZ
Finance Essentials
Wellington Institute of Technology
Certificate in Management (NZIM)
Central Institute of Technology
National Certificate in Exercise Science - with Distinction
Wellington Institute of Technology
Diploma in Business Studies
Institute of Directors, Wellington, NZ
Strategy Essentials
ABOUT GERRY SALMON
I am a strong, authentic and courageous leader, oriented to action. A critical thinker, continually unlocking and creating value. Passionate about growing business, with an outstanding record of success.I offer high value end-to-end capability; able to develop comprehensive strategies in complex environments, build and lead high performing teams and effectively turn strategy into action to capture maximum value.Skills and CompetenciesStrategy and Problem SolvingA unique approach to problem solving and strategy development that yields robust strategies and processes that fit both the organisation’s capabilities and the market. Value CreationMy approach to strategy development identifies and unlocks real value and commercial opportunities.Commercial AcumenExceptional commercial acumen that places a financial performance lens upon every opportunity, continually evaluating all avenues to growth. Combined with exceptional skills in corporate finance and financial analysis.LeadershipA well-informed and authentic transformational leadership style with exceptional communication and presentation skills, able to clearly articulate vision and generate followership.Team Building & HRMI excel at creating and leading teams that embrace diversity, bringing out the best in individuals, teams and organisations.EffectivenessDriving operational effectiveness through a focus on core competencies, operational excellence and a focus on high value activities.Energy and ResilienceI bring high energy, resilience and tenacity to see all projects through, no matter how tough. And a curious mind for best practice.
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