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Georgina Rathbone
Group Digital Product Manager @Country Road Group
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WORK HISTORY
Group Digital Product Manager @Country Road Group
Driving customer-led product strategy across discovery, shopping, and checkout journeys for five iconic Australian brands. I lead a high-performing team spanning product management, UI, CRO and agile delivery, with accountability for a multi-million dollar digital revenue target. My focus is on scaling personalisation, optimising product discovery, reducing friction to move customers through the funnel more efficiently, and delivering seamless omnichannel experiences across web and app. I partner closely with cross-functional teams including loyalty, digital marketing, eCommerce, and data, ensuring roadmaps align to business strategy and deliver measurable value. I’ve also introduced prioritisation frameworks, embedded dual-track agile, and elevated experimentation across the digital program.
EDUCATION
La Trobe University
Bachelor of Animal and Veterinary Biosciences, Veterinary/Animal Health Technology/Technician and Veterinary Assistant
Deakin University
Bachelor of Business Analytics, Business/Commerce, General
ABOUT GEORGINA RATHBONE
Experienced corporate professional with a demonstrated history of working in the Real Estate industry. Skilled in customer service, sales, database management, compliance, new system implementation and problem solving. A very determined person, with an outgoing and confident personality.
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