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George K Hernandez
Commercial Strategy & Business Development Manager @Hertz
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WORK HISTORY
Commercial Strategy & Business Development Manager @Hertz
Estero, FL, US
EDUCATION
UNSW
Economics, Markets & Management, History
Duke University
Bachelor of Arts (B.A.), History Major, Markets & Management Certificate, Economics Minor
Baruch College
Master of Business Administration (MBA), Marketing & Finance
Herbert H. Lehman High school
Advanced Regents Diploma
SKILLS
ABOUT GEORGE K HERNANDEZ
Brand Builder | Equity & Sales Growth Driver | World Traveler 40+ CountriesClassically trained marketing professional with a strong background in analyzing competitive data and market trends, and a passion for understanding and leveraging in-market consumer behavior. Proven experience developing and implementing strategies that elevate brands and grow businesses. Skilled at leading projects, engaging stakeholders, and leading timelines. Effective leader who prioritizes talent development and inspires cross-functional collaboration.Driven marketer with around 8 years of delivering results through strong planning, open communication at all levels and leading cross-functional teams.Strategic focus on creating consumer excitement and developing integrated communication campaigns to inspire teams to exceed goals.Expertise: Brand Management, Category & Channel Sales Development, New Product development, Digital Marketing, Project Management, Consumer engagement, Agency collaboration, Budget Management, Media
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