George K Hernandez

About George K Hernandez

Brand Builder | Equity & Sales Growth Driver | World Traveler 40+ CountriesClassically trained marketing professional with a strong background in analyzing competitive data and market trends, and a passion for understanding and leveraging in-market consumer behavior. Proven experience developing and implementing strategies that elevate brands and grow businesses. Skilled at leading projects, engaging stakeholders, and leading timelines. Effective leader who prioritizes talent development and inspires cross-functional collaboration.Driven marketer with around 8 years of delivering results through strong planning, open communication at all levels and leading cross-functional teams.Strategic focus on creating consumer excitement and developing integrated communication campaigns to inspire teams to exceed goals.Expertise: Brand Management, Category & Channel Sales Development, New Product development, Digital Marketing, Project Management, Consumer engagement, Agency collaboration, Budget Management, Media

Experience

1. Commercial Strategy & Business Development Manager

   Hertz

   Jan 2024 — Present · Estero, FL, US

Education

• UNSW

  Economics, Markets & Management, History

  2011 — 2011

• Duke University

  Bachelor of Arts (B.A.), History Major, Markets & Management Certificate, Economics Minor

  2008 — 2012

• Baruch College

  Master of Business Administration (MBA), Marketing & Finance

  2014 — 2016

• Herbert H. Lehman High school

  Advanced Regents Diploma

  2004 — 2008

Skills

• Competitive Analysis
• Addataexpress
• Social Media Marketing
• Social Networking
• Nica
• Marketing Communications
• Event Planning
• Public Speaking
• Digital Marketing
• New Media
• Marketing
• Public Relations
• Media Relations
• Social Media
• Digital Media
• Research
• Consumer Insight
• Magazine Radar
• Magnus
• Marketing Research
• Nielsen
• Digital Strategy
• Brand Management
• Advertising
• Salesforce Training