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George Ross
Commercialisation Director @The Bicester Collection
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WORK HISTORY
Commercialisation Director @The Bicester Collection
Kildare, IE
As Commercialisation Director for KildareVillage.com, I have led the strategy and delivery of both Phase 2 and Phase 3 developments— evolving the village into one of the highest-performing outlet destinations in Europe.My role spans brand curation, leasing, and commercial partnerships, with a focus on driving long-term value through an elevated guest experience and differentiated brand mix. I’ve led on launching multiple brand “firsts” that have helped redefine Ireland’s premium retail landscape—including Prada, Moncler, Clarins (first outlet in Europe), Rituals, Armani, and The White Company (first store in Europe outside the UK), among others.In parallel, I’ve supported leasing and commercial strategy across Value Retail’s German villages, providing input on tenant mix, performance optimisation, and market positioning.Working cross-functionally with retail, operations, marketing, and development teams, I continue to play a key role in shaping the commercial success and ongoing evolution of the Kildare Village brand within their broader European portfolio.
EDUCATION
Dublin Institute of Technology, Bolton Street
Property Economics
ABOUT GEORGE ROSS
A Chartered Surveyor with over 20 years of experience across commercial property, retail leasing, asset management and development strategy—my career has spanned cycles of growth, challenge, and reinvention in the Irish and European markets.Currently Commercialisation Director at KildareVillage.com, part of the Value Retail group, I lead the team that successfully delivered two major expansion phases and played a central role in evolving the brand mix and commercial strategy. Working with globally recognised names—Prada, Moncler, New balance, BA & SH, Zadig and Voltaire, Neom, Hugo Boss, Rituals, Armani and more—I’ve helped secure first-to-market launches that have redefined Ireland’s retail offering. My experience also extends internationally, having contributed to leasing and brand strategy across Value Retail’s German portfolio.Earlier, during my 11-year tenure at JLL, I worked across a wide range of advisory and transactional services: acquisitions, development consultancy, rates and rent reviews, valuations, and portfolio management. This grounding gave me a nuanced understanding of how place, planning and people come together to deliver long-term value.What drives me is the interplay between property and people—how strategic development, strong occupier relationships, and a clear commercial vision can transform a space into something dynamic and enduring. Whether in retail-led environments or broader commercial real estate, I enjoy navigating complexity and unlocking value.I maintain a strong interest in leadership, strategic growth, and the evolving future of real estate in Ireland and beyond. I’m always open to sharing insights, building new connections, and being part of conversations shaping the next chapter of our industry.
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