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Director of Agile Marketing Enablement @MetLife
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WORK HISTORY
Director of Agile Marketing Enablement @MetLife
Philadelphia, PA, US
As Director of Agile Enablement, I lead the transformation of MetLife’s marketing organization toward an adaptive, customer-centric model — driving operational efficiency, transparency, and value delivery across global teams.Key Focus Areas: • Enterprise Agility: Designing and scaling agile frameworks across marketing to enable faster, data-driven decision-making. • Marketing Operations Modernization: Establishing processes, toolsets, and metrics that enhance campaign velocity, visibility, and ROI. • Team Lifecycle Management: Standing up, evolving, and sunsetting cross-functional pods aligned to strategic initiatives and funding cycles. • Culture & Capability Building: Coaching leaders and teams in agile principles to foster accountability, collaboration, and continuous improvement. • Change Leadership: Partnering with senior executives to align operating models, redefine governance, and sustain transformation momentum.Impact Goal: To build a marketing ecosystem where agility fuels creativity, alignment drives growth, and every team is empowered to deliver meaningful outcomes for customers and the business
EDUCATION
Johnson & Wales University
Bachelor of Science (B.S.), Marketing
Johnson & Wales University
Associate of Science (AS), Culinary Arts/Chef Training
SKILLS
ABOUT GEORGE ADAMIETZ
I’m a purpose-driven leader passionate about transforming marketing organizations into adaptive, high-impact ecosystems. At MetLife, I’m focused on building the connective tissue that enables agile ways of working at scale — aligning strategy, people, and technology to accelerate customer value and business growth.With a foundation in wealth management product distribution at Vanguard, I’ve led cross-functional teams that bridge marketing, product, and client experience — ensuring every initiative drives measurable outcomes. My approach blends agile enablement, marketing science, and human-centered design to deliver clarity, collaboration, and continuous improvement across the enterprise.I believe that agility isn’t just a framework — it’s a mindset that empowers teams to move with purpose, experiment boldly, and deliver value faster. Whether shaping new team structures, optimizing sprint ceremonies, or mentoring marketing leaders, I’m committed to fostering cultures of transparency, accountability, and innovation.Specialties:Agile Transformation | Marketing Enablement | Scaled Agile Framework (SAFe)| Organizational Design | Product & Channel Strategy | Agile Coaching | Team Lifecycle Management | Program Leadership | CX Transformation | Change Management | Executive Alignment
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