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Start for FreeGabriel Araujo
Strategic Planning Manager @Omelete Company
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WORK HISTORY
Strategic Planning Manager @Omelete Company
Responsible for leading the Commercial Planning team for O & Co’s Games & Esports business unit, encompassing properties such as Gaules, Tribo and G3X (since 2022), and Baiano and Ilha das Lendas (2023–2024).I oversee the strategic and commercial planning process, driving revenue growth initiatives and ensuring alignment between brand objectives, content strategy, and talent management. My responsibilities include- Developing commercial narratives and go-to-market plans connecting brands with the Games & Entertainment ecosystem- Designing and presenting strategic materials for executive meetings, including periodic business reviews and performance reports for C-level stakeholders- Collaborating with executive leadership and key clients to structure partnership proposals, sponsorship models, and activation roadmaps- Coordinating cross-functional teams to ensure operational excellence, from campaign planning to delivery and post-campaign analysis- Translating data and insights into actionable recommendations to optimize business performance and guide decision-making- Managing stakeholder relations across brand partners, influencers, and internal teams to foster long-term collaboration and value creation.
EDUCATION
Universidade Presbiteriana Mackenzie
Graduação, Publicidade e Propaganda
Liceu de Artes e Ofícios de São Paulo
Ensino Médio Integrado ao Técnico em Multimídia, Comunicação
ABOUT GABRIEL ARAUJO
Professional with 10 years of experience in Media, Marketing, and Commercial areas, currently focused on strategic planning and brand partnershis. My work is dedicated to connecting brands with the Games, Esports/Sports & Entertainment ecosystem, identifying opportunities in broadcasts, social media, and events. I also collaborate with data and insights, using analytics to guide decision-making and optimize strategies. I aim to develop initiatives that create value for both brands and the community, delivering authentic and impactful activations. With experience in building projects that merge entertainment and business, I maintain an analytical approach and a strong focus on innovation in the industry.
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