Frederico Sottomayor

Sales Director on Trade @Red Bull

Lisbon, PT

Reports directly to the General Manager, integrating the Management Team and coordinating a team of 15 persons in Portugal (including Azores and Madeira) and Cape Verde. • Development and execution of multi-year strategic business plans, focused on sales volume, profitability and market leadership and distribution• Boost business volume and brand growth, in the On Trade market (Wholesalers / Cash & Carry), through the execution of sales drivers, coordinating their implementation in the several channel accounts (Daytime/Nightlife Universe + Organized Key Accounts + Events + Festivals) for Portugal and Cape Verde• Alignment of the needs of the national market, with the strategies developed internationally for the growth of the brand• Manage the execution of the Business Plan throughout the year driving financial awareness and responsibility• Coordination of the development and implementation of Trade Marketing, Consumer and Industry initiatives in the On Trade channel, in order to maximize the potential of the brand with the consumer, maintaining its personality and values• Select, Manage and Develop People, building a High Performing Team• Ensure the collaboration between all departments Teams• Responsibility for the International Report to HQ

Universidade Fernando Pessoa

Bacharelato, Marketing

Universidade Fernando Pessoa

Licenciatura, Marketing