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Frederico Almeida
Director of Product and Distribution (Streaming) @Ultimate Fighting Championship
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WORK HISTORY
Director of Product and Distribution (Streaming) @Ultimate Fighting Championship
São Paulo, BR
Led acquisition strategy and revenue growth, outperforming forecasted P&L and EBITDA targets. • Scaled third-party distribution partnerships, driving over 100% YoY subscriber growth and revenue. • Led retention initiatives that reduced average monthly churn, significantly improving customer LTV. • Directed cross-functional teams across Product Marketing, Distribution, Data, Paid Media, Product Dev, Content, and Support. • Oversaw paid media strategy alongside our agency, enhancing campaign performance and delivering positive ROI and ROAS. • Elevated monthly active users (MAUs) and engagement KPIs through product-led growth initiatives. • Improved UFC Fight Pass app rating from 2.3 to 4.8 through product, UX, and ops enhancements.
EDUCATION
IBTA - Instituto Brasileiro de Tecnologia Avançada
Master of Business Administration (M.B.A.), Information Technology and Marketing
Internet Innovation
Ecommerce Management
Sydney Academies Australasia
Business Marketing
Sydney English Language Centre
English Language
IBTA - Instituto Brasileiro de Tecnologia Avançada
Web Developer Technologist, IT Development and Product Design
Internet Innovation
Digital Marketing Management
Internet Innovation
SEM
Florida International Business School
Specialization in Technology and Business Innovation - NASA, Haris Corp, Astrotech and UCF, Information Technology
Internet Innovation
SEO
ABOUT FREDERICO ALMEIDA
I turn complex challenges into opportunities and scalable business models. Over 20 years leading product vision and digital business growth across DTC, B2B, B2B2C, SaaS, OTT (Streaming) platforms and Digital media in a global scale across Brazil, LATAM and EMEA and PacRim. Proven track record driving large-scale digital transformation for enterprises like Disney, ESPN, UFC and Band TV. Impacting over fifty million users and generating multi-million-dollar revenue gains. Key Areas of Influence: • Stakeholder Management: Build trust and alignment with senior executives, ensuring transparent reporting and strategic influence • Team Leadership: Build and lead high-performing teams and culture, fostering collaboration and accountability • Data-Driven Decision Making: Define and track KPIs to optimize cost, performance, and growth • Strategic Planning: Align OKRs and product roadmaps with business objectives for measurable impact • Partnerships and Business Development: Drive revenue growth through strategic partnerships and market expansion • Product Innovation and User Experience: Deliver best-in-class digital experiences through continuous discovery and testing • Process and Technology Enablement: Implement scalable processes and AI-assisted workflows to boost efficiency and productivity Core Strength: • Digital product management and scalable strategy • Business development and distribution • Build and manage strategic partnerships • Cross-functional leadership, influence and talent development • Stakeholder management (Executive and Senior Level) • Agile methodologies (Scrum, Kanban, Lean, SAFe) • Product-Led Growth and experimentation strategies • Go-To-Market planning and execution • P&L ownership and financial modeling • Roadmap prioritization • Data analytics and KPI-driven decision-making • OKR planning and leadership • Product portfolio management • Product lifecycle management (PLM) • Product discovery and research • Digital marketing and digital media My approach is to empower people\'s autonomy with a strong sense of accountability. I focus on learning the market, understanding core issues and opportunities, influencing and challenging the status quo to find innovative solutions for solid, consistent growth. Always enjoying the journey!
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