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Francisco Sanchez
Sr Media Buying Lead @First Day
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WORK HISTORY
Sr Media Buying Lead @First Day
Led paid acquisition strategies for a high-growth DTC brand, managing $2.5–3M in monthly ad spend. • Optimized performance across Meta, Google, and Connected TV, focusing on ROAS and CAC to enhance profitability. • Collaborated with creative and product teams to develop data-driven strategies, improving ad performance and conversion rates.
EDUCATION
Universidad Anáhuac
Diplomatura, Strategic Digital Marketing
Universidad Anáhuac
Licenciatura, Marketing y Comunicación
ABOUT FRANCISCO SANCHEZ
I’m a Growth Marketing leader with 8+ years helping DTC brands scale profitably through smart acquisition, strong creative strategy, and a testing mindset that never stops learning. I’m currently leading paid growth at First Day, managing 7-figure budgets across Meta, Google, and CTV while partnering on creative development, CRO, and new-customer revenue strategy.Beyond the role, I’m someone who blends performance discipline with storytelling and curiosity. I’ve worked with dozens of brands across multiple markets, lifting ROAS, lowering CAC, and building growth engines that actually hold up under scale. My approach is simple: use data to stay sharp, use creativity to stand out, and use experimentation to win.At my core, I’m curious as a cat, obsessed with telling stories that convert, and happiest working with brands that genuinely believe in what they’re building. If the mission is real and the ambition is big, I’m all in.
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