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Start for FreeFrancesco Battaini
Head of Music Projects @Red Bull
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WORK HISTORY
Head of Music Projects @Red Bull
Salzburg, AT
Drive the global Music strategy across Mainstream and Community projects, leading a team of 4. Launch and oversee Red Bull music initiatives worldwide to build brand equity, boost efficiency, and expand audience reach. Support 90+ IRL music projects globally, fostering stronger HQ and local market collaboration. Create, update, and share implementation guidelines while delivering key learnings to global and local stakeholders. Align with Communications, Brand, and Partnerships departments to ensure consistent messaging across all project phases. Partner with Global Media Network to develop unique, standout Music content formats.
EDUCATION
USI Università della Svizzera italiana
Master of Arts, Economics & Communication
The University of Sydney Business School
Exchange Programme, Business, Management, Marketing, and Related Support Services
Università Bocconi
Bachelor in Economics for Arts, Culture and Communication, Marketing, Tourism, Cultural Management
Universidade Nova de Lisboa
Exchange Programme
SKILLS
ABOUT FRANCESCO BATTAINI
Passionate Brand & Culture Marketing professional with 10 years of experience focused on experiential brand activations, brand strategy and communication, with a 360° approach on how to create engaging brand campaigns to nourish owned, managed and earned channels.
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