Leonardo Valenzuela

Marketing & Customer Experience Specialist @Iberdrola México

Mexico City, MX

Develop and execute marketing campaigns (offline and online) for various programs: events, trade shows, conferences, panels, webinars, media plan, as well as strategies focused on B2B lead generation and sales.• Coordinate design, production and distribution of publications and other promotional materials such as press releases, advertisements, catalogs, brochures, flyers, stands, displays, exhibits, etc. • Prepare and implement advertising schedules including ad placement, development, and tracking of all programs with external agencies.• Collect Commercial Intelligence insights to analyze data of the business for decision making, highlighting indicators that show sales behavior in the market.• Conduct data analysis, collect sales and marketing reports to design and suggest strategies to improve KPIs and growth.• Drive campaign performance analysis, obtaining meaningful insights for social media content creation to generate audience reach and engagement.• Develop, coordinate and execute the PR campaign with a minimum of 15 industrial associations/chambers per year.• Control and manage a budget of USD (media plan, commercial and loyalty projects, agencies, promotional materials, suppliers, associations/chambers subscriptions, etc.)

CETYS Universidad

Engineer's degree, Electrical and Electronics Engineering

Tecnológico de Monterrey

Diploma, Mercadotecnia Estratégica y Comercialización

Universidad Tecmilenio

Maestría, Administración de Negocios y Mercadotecnia

Universitat de Barcelona

Master’s Degree, ENERGÍAS RENOVABLES Y SOSTENIBILIDAD ENERGETICA