Fiza S.
Senior Territory Sales Executive | UBL - Heineken | Ex Mars Wrigley | MBA in Marketing
- Role
- Senior Territory Sales Executive at United Breweries Ltd.
- Location
- Gurugram, HR, IN
- LinkedIn followers
- 500 followers
About Fiza S.
Hi, I am currently driving premium beer sales across Gurgaon at UBL in premium on trade…
Experience
Senior Territory Sales Executive
Dec 2024 — Present · Gurugram, IN
Managing premium on trade channel in gurgaon, enhancing brand visibility and market share.•Increased WOD by 65% across key high-end and mid-premium outlets in the Gurgaon territory.•Planned and executed 100+ on-ground activations and consumer engagement events including Ultra Max and Heineken Nights, IPL, UCL, Christmas, New year bashes and Holi. •Spread head the launch of Draught beer in 40+ premium on trade outlets in gurgaon,boosting on tap availability and visibility. • Developed and maintained strong business relationships with 100+ accounts, including 15+ tie-ups with high end outlets ensuring optimal ROI, a cost effective CPC and capturing a market share of 70%•Enhanced brand presence by locking in permanent visibility zones and POS branding at 45+outlets•Ensured 100% execution of brand SOPs and outlet-level activation plans•Achieving monthly sales targets as well as premium category sales targets and ensuring WOD and menu listing.•Ensuring 100% pjp coverage •Responsible for planning budgeting and forecasting.•Proactively analysing and pursuing business relationship with prospective clients with a focus on increasing market share, bulk lifting, Activations and advertising.•Analysed market trends and competitor activities to shape tactical strategies and align with company objectives ensuring compliance with Heineken regulatory guidelines
Education
Dr.Vishwanath Karad MIT WORLD PEACE UNIVERSITY|PUNE
B.com
2018 — 2021
Balaji Institute of Modern Management
Master of Business Administration - MBA
2021 — 2023
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