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Fiona T.
General Manager Marketing @Noel Leeming
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WORK HISTORY
General Manager Marketing @Noel Leeming
NZ
EDUCATION
Emirates Group - Learning and Development
Executive Coaching for Performance
University of Auckland
Master of Commercialisation and Entrepreneurship, Graduate School of Management
University of Auckland
B Commerce, Marketing & Management
SKILLS
ABOUT FIONA T.
I am a commercially astute marketing leader with 20+ years’ experience building brands across New Zealand and the Middle East/India. I lead strategy and integrated marketing activities for both retail and services businesses, ranging from brand positioning and supplier partnerships, to ecommerce, performance marketing and omnichannel activations. I lead with an empowering leadership style resulting in high performing teams and robust business performance. While ensuring positivity, a smile,(supported by chocolate) remains a part of daily working life!My current work at Noel Leeming, NZ\'s largest tech and appliances retail group, has seen growth in market share and brand awareness, resulting in finalists for our brand campaign at the NZ Marketing Awards.I held senior marketing and brand roles across dnata / Emirates Group in the Middle East (2008–2017), where I built regional marketing programmes, owned consumer and trade campaigns, and established a multi-market Customer Experience & Training function to lift frontline capability and service consistency. I’ve also led national B2B/B2C marketing for a travel network and worked with early-stage edtech to commercialise products and partnerships.Love using creativity and innovation to reinvent traditional marketing methodology.
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