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Fernando Espitia
Commercial and Marketing Director @Versa Concepto
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WORK HISTORY
Commercial and Marketing Director @Versa Concepto
MX
Achieved 29% sales growth and increased market share by 10% within 12 months through strategic P&L management.• Increased EBIT and digital engagement by 30% via optimized marketing communications.• Expanded sales coverage across Mexico, Central America, and the U.S, improving profitability through pricing and targeted campaigns.
EDUCATION
IPADE Business School
Executive MBA
Universidad Iberoamericana, Ciudad de México (BBA)
Bachelor’s Degree
SKILLS
ABOUT FERNANDO ESPITIA
As a senior Commercial and Marketing Director with over 20 years of experience, I lead regional operations and full P&L management across Mexico, Central America, and the U.S. for global corporations such as Hilti, Avery Dennison, Ecolab, DRG Technologies, and Versa Concepto. At Versa Concepto, I drive commercial and marketing strategy that expanded client portfolios by +30% and improved profitability through data-driven design and customer-focused innovation. At Ecolab, I led LATAM operations for the Food & Beverage division, achieving double-digit growth and building a pricing and forecasting structure adopted regionally. Previously, at Avery Dennison and Hilti, I managed go-to-market and sales enablement strategies that strengthened market share and accelerated commercial execution. Focused on measurable impact, I turn complex markets into clear, profitable growth.
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