Fernando Mota Acosta
Sales Academy Learning & Od Cluster Head @阿迪達斯
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WORK HISTORY
Sales Academy Learning & Od Cluster Head @阿迪達斯
Mexico City, MX
At adidas Mexico (2023–2026), I have led the design and execution of omnichannel training, communication & incentive strategies, partnering with key stakeholders across DTC, franchise, and wholesale to build high-impact product and service learning ecosystems. Through innovative, digital-first and social-driven content—aligned with today’s millennial salesforce—I helped embed a true service culture and elevate product expertise across channels.Results delivered:+2pp Conversion Rate,+0.3 UPT, and the consolidation of the “Service Tool”, a floor-based evaluation framework that measures and elevates in-store service execution—driving sustainable performance and premium consumer experiences.
EDUCATION
Universidad del Valle de México
Licenciatura en Ciencias de la Comunicación , Mercadotecnia, Relaciones Publicas y Publicidad
IPADE Business School
Máster, MBA
SKILLS
ABOUT FERNANDO MOTA ACOSTA
Highly motivated and experienced HR /Commercial Training with +15 years of experience in the Direct Selling and Retail Industry. Strong Strategic Planning skills. Sales & Leadership roles for a multibillion dollar direct selling and retail operation. My passion is to develop and communicate people to create strong sales leaders with a proven track record in Sales & Leadership Development, I am passionate about connecting, helping, and inspiring others. I enjoy empowering leaders to capitalize their full potential. Strong Direct Selling Network Marketing Building knowledge
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