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Retail Operation Manager @Cheil Brasil
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WORK HISTORY
Retail Operation Manager @Cheil Brasil
Sao Paulo, BR
EDUCATION
ESPM Escola Superior de Propaganda e Marketing
A Jornada de Compras no Varejo 4.0
Universitat Politècnica de Catalunya
Posgrado en Técnicas Comerciales
FIA Business School
Técnicas de Negociação com Clientes Estratégicos
Avado
Digital On-The-Go
Escola Superior de Propaganda e Marketing
Trade Marketing & Shopper Insights
Universidade Federal do Rio Grande do Sul
Pós-graduação, Especialização em Marketing
Pontifícia Universidade Católica do Rio Grande do Sul
Curso Superior em Administração de Empresas
Escola Superior de Propaganda e Marketing
Marketing de Varejo: da Estratégia à Execução
Digital House Brasil
Digital Marketing Immersion
ABOUT FERNANDO CARVALHO
Experienced professional with wide range of experience in the areas of trade marketing and sales (retail and key accounts) in consumer goods industries (FMCG). Involved in the planning of marketing actions, development and implementation of promotional strategies with a focus on profitability, loyalty and exposure of brands and products as well as identification of specific channels and elaboration of strategies for launching new products and management of promotional material.Expertise in negotiations and investments in sales and trade marketing actions, goal setting, sales team performance analysis and performance indicators studies, consolidation and analysis of market metrics, target audience and competition, control and audit of points of sales, evaluation of commercial conditions.Experience in team development, through setting up, training and monitoring of employees.
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