Fernanda Talamas

Director of Financial Planning and Analysis @Ge Digital

San Francisco, CA, US

I oversee the full financial management of a SaaS and term-license business, driving strategic and operational decision-making from top-line performance through EBITDA.Key Responsibilities:Own end-to-end financial planning and analysis, including revenue, COGS, R&D, SG & A, and G&A to ensure profitability and growth across the segment.Lead forecasting, budgeting, and long-range planning for a hybrid SaaS and term-license model.Partner cross-functionally with Product, Sales, and Operations to align financial performance with business strategy and investment priorities.Manage and report key SaaS metrics, including ARR, ACV, RPO, churn, and net retention, providing insight into recurring revenue health and customer lifecycle trends.Deliver executive-ready financial insights and recommendations to optimize growth, margin expansion, and capital efficiency.Build scalable financial models and reporting frameworks that support the evolving SaaS business structure

Tecnológico de Monterrey

Bachelor's degree, Finance