Fanni Tihanyi
Senior Demand Generation Manager @CloudBees
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WORK HISTORY
Senior Demand Generation Manager @CloudBees
Experience includes:* Lead end-to-end demand generation programs for product campaigns, verticals and ABM initiatives* Design integrated, multi-channel campaigns that generate high-quality pipeline and drive revenue growth* Collaborate cross-functionally with Product Marketing, Content, and Design teams to craft compelling messaging and campaign assets* Partner with regional Sales and BD teams across EMEA to ensure strategic alignment * Own global digital and paid media strategy, overseeing paid social and paid search while managing an external agency to scale performance* Analyze and report on campaign performance, tracking key funnel metrics
EDUCATION
University of Vienna
Master of Arts (MA), Study Abroad
Eötvös Loránd University
Bachelor of Arts (BA)
Humboldt-Universität zu Berlin
Master of Arts (MA)
Goldsmiths, University of London
Master's degree, Promotional Media: Public Relations, Advertising & Marketing
University of Stuttgart
Bachelor of Arts (BA), Study Abroad
SKILLS
ABOUT FANNI TIHANYI
Results-driven B2B marketer with a proven track record of driving pipeline and revenue growth for global SaaS companies. Both a thinker and a doer, I bring strategic clarity and operational excellence to fast-paced, high-performance environments.Seasoned expert in leading data-driven demand generation, regional marketing, and ABM programs that deliver measurable business outcomes across all segments (SMB, MM and ENT).Adept at translating complex ideas into actionable narratives, with proven success in orchestrating integrated, multi-channel campaigns that align product capabilities with pipeline generation efforts.Known for my collaborative mindset, I thrive in cross-functional and international teams. I naturally build strong relationships that enable me to influence stakeholders and unite them around shared goals.A self-starter with high agency, I’m creative and resilient in overcoming challenges, consistently delivering results under pressure.Experienced in GTM strategy, DACH new market entry, regionalization, and localization across EMEA.Recognized as MVP, Star Performer and Exceeds Expectations on multiple occasions for outstanding performance and impact.Last but not least - I’m truly passionate about what I do
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