Everett Jenkins

WORK HISTORY

EDUCATION

ABOUT EVERETT JENKINS

Phase one of my career was in TV. At age five, I was a presenter hosting provincial and national programmes in China with the dream of being a director. But, in 2007, after being exposed to the world of marketing and wider business operations, phase two was born. My inspiration is now to become a leader with the ambition of building, nurturing, and growing a business. In just over 10 years, I have built a successful career … transitioning from creative to FMCG and in a new country. I have gained cross-functional end-to-end product development experience from pre-concept to commercial success and developed a broad scope and holistic understanding of business operations beyond the remit of marketing, further enhanced by an EMBA at the University of Cambridge. Currently China Market Activation Lead at Elvie, a groundbreaking femtech brand, I am lead on an integral project which aims to establish China as the second profit house after the US. I proposed & achieved buy in to set up a new D2C channel in China, an initiative championed by the China GM. Prior, I was UK Category Marketing Owner at the Food Service Centre Group. Within 3 months of joining, I was thrown into the deep end to lead a high-profile project with Jamie Oliver. I successfully led range development and launched the brand with 83 SKUs in 8 months. I achieved personal recognition for my contribution to this project. Recognised as a strong leader, I have an enviable track record of driving teams to build new brands and launch multiple, commercially viable products which have generated significant profitability and growth for start-ups and multi-nationals in FMCG, tech and retail sectors. I have been involved in brand migrations, innovation strategies, national campaigns, delivering winning propositions, devising & implementing commercial strategies. What excites me: delivering revenue growth and profitability for a company, launching a new product that receives rave reviews from consumers, and turning an idea into a reality and success. Proactive and driven, I make things happen! I always have a plan and a structured approach on how to execute. I invest 200% of my time and energy into a project if I foresee an opportunity to build something great. I am a creative problem solver who is relentless when it comes to finding a solution. What I offer: results, commitment, resilience & reliability.