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Scott Brooks
VP Product @Tripadvisor
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WORK HISTORY
VP Product @Tripadvisor
Transformed Tripadvisor’s core marketplace from a media/ad model to an ecommerce-driven platform—unlocking direct booking, self-serve monetization, and 7x SMB activation- Scaled AI-led support automation to 100% ticket deflection; reduced MTTR to $8, and scaled across 23 languages- Rebuilt hotel funnel and recommender engine—boosted conversion +26% on Web,+54% on App- Increased Experiences conversion 23% through user-centric improvements to purchasing experience - Led 150+ cross-functional FTE org across PM, Eng, UX, Research, Data, and Localization in NA, EMEA, and APAC.
ABOUT SCOTT BROOKS
Product and marketplace executive with 20+ years leading global teams and building scaled platforms across travel, fintech, media, and health/beauty. I’ve owned P & Ls, managed orgs of 150+ across NA, EMEA, and APAC, and delivered results in both 0→1 and scaled environments.I specialize in- Transforming legacy platforms into high-growth, engagement-led ecosystems- Embedding AI to drive speed, cost efficiency, and smarter ops- Scaling PLG and SMB self-serve engines that drive activation and retentionCareer highlights- Led global marketplace pivot at Tripadvisor—drove SMB activation,+54% App conversion- Scaled RealSelf from 1M → 10M MAUs;+218% MRR via SaaS + PLG strategy- Invented Zillow’s Mortgage Marketplace (0→1 product); early consumer + broker adoption- Grew Expedia’s lodging platform to $10B+ GMV; doubled hotel supply and scaled APIs globallyI build teams that move fast, think deeply, and operate with humility. Open to conversations about senior product leadership roles where I can drive PLG strategy, SMB connections, marketplace growth, and multi-country product execution.
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