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Salvador López
Marketing Data Specialist @Vision Labs
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WORK HISTORY
Marketing Data Specialist @Vision Labs
US
Design and implementation of end-to-end data pipelines for marketing and transactional data, primarily using Google Cloud Platform within a modern lakehouse architecture, tailored to the needs of diverse industries.Development of user segmentation strategies using customer analytics techniques in Python (e.g, RFM, clustering, LTV modeling).Creation of interactive dashboards to monitor marketing performance metrics such as Cohort Analysis, LTV, CAC, MER, and RFM segmentation.Technical implementation of martech tools to enhance data collection accuracy and improve marketing attribution and customer tracking.Tools: Google Cloud, Python, Airbyte, Looker Studio, PostHog, GA4
EDUCATION
Universidad Interamericana para el Desarrollo
Maestría, Marketing
Universidad Salesiana, A.C.
Licenciatura, Ciencias de la Comunicación
ISDI
Programa de Especialización, Growth Marketing
Universidad del Valle de México
Diplomatura, Business Intelligence & Analytics
Universidad Latinoamericana, S.C.
MicroDegree, Data Analytics
Tecnológico de Monterrey
Certification, Data Science and AI
ABOUT SALVADOR LÓPEZ
My name is Salvador, passionate about marketing, data and music. Since I was a child I have liked technology and I believe faithfully that the lives of people and companies can change thanks to technology applied to day to day.I chose marketing as a profession, but technology has always been my passion. Fortunately, these days marketing is based much more on science than on assumptions, thanks to technology, so as if it were a miracle, I can practice my profession at the same time that I follow my passion.
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