Eugenia Erlij

About Eugenia Erlij

Global marketing leader with record of driving growth through innovation in food & beverage, nutrition, and specialty chemicals. I’ve built marketing organizations, launched digital platforms, and created compelling value propositions to drive business growth. Bilingual in Spanish and experienced in leading global cross-functional teams, I bring a collaborative, data-driven approach to developing strategy, transforming customer engagement and delivering results.

Experience

1. Advisor

   Change Logic

   Mar 2025 — Present

   Change Logic was founded by professors from Harvard and Stanford together with senior practitioners from McKinsey and IBM to help established companies execute the transformations their leaders know are necessary but often struggle to implement. The firm pairs world-class business school professors with experienced operators who work directly with CEOs and leadership teams to turn strategy into action, driving innovation, digital transformation, organizational alignment, and new business creation. Change Logic serves Fortune 500 companies across the Americas, Europe, and Africa.

Education

• Columbia Business School

  MBA, Marketing

• Hopkins-Nanjing Center

  Post Graduate Degree

• University of Chicago

  Bachelor of Arts (B.A.), History

Skills

• Marketing
• Database Marketing
• Product Management
• P&L Management
• Leadership Development
• Budgets
• Business Planning
• Direct Marketing
• Product Launch
• Brand Development
• Segmentation
• Market Analysis
• Email Marketing
• Leadership
• Brand Management
• Cross-Functional Team Leadership
• Marketing Strategy
• Team Building
• Management
• Product Development
• Strategic Planning
• Change Management
• Corporate Development
• Key Account Management
• Sales Management
• Business Strategy
• Talent Acquisition
• Benefit Cost Analysis
• Gap Analysis
• Talent Management
• Crm
• Strategy
• New Business Development
• Competitive Analysis
• Contract Negotiation
• Vendor Management
• Reorganisation