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Start for FreeErik Martimiano da Silva
Global Innovation Marketing Sr Manager - Pulp, Tissue & Towel @Solenis
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WORK HISTORY
Global Innovation Marketing Sr Manager - Pulp, Tissue & Towel @Solenis
As Global Innovation Marketing Manager, I lead strategic growth initiatives through innovation in the Pulp, Tissue & Towel market segments, with a strong focus on sustainability and customer value. My role is centered on transforming market insights into impactful solutions that drive long-term business growth. My key responsabilities include- Leading market innovation initiatives, turning insights into impactful solutions for global customers- Driving the Voice of Customer (Blueprint) process to fuel a strong and relevant innovation pipeline- Collaborating with cross-functional teams (marketing, sales, applications, R&D) to build and execute comprehensive innovation plans- Developing and managing detailed roadmaps for innovation projects, ensuring accountability to objectives and timelines- Guiding the commercialization of new innovations, including business cases, value propositions, and launch strategies- Measuring and accelerating growth of completed projects through metrics such as the Vitality Index- Championing sustainability by focusing on solutions that create value for both customers and the environment.
EDUCATION
Universidade Estadual de Campinas
Chemical Engineering
Fundação Dom Cabral
Specialization
Embassy CES - San Diego - California
Ensino de Inglês como Segundo Idioma
Universidade Estadual de Campinas
Specialization
Universidade Federal de Viçosa
Specialization
ABOUT ERIK MARTIMIANO DA SILVA
Career with over 10 years in the Commercial and Industrial sectors in companies within…
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