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Eric Zines
Principal Analyst, Sales Enablement Strategies @Forrester
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WORK HISTORY
Principal Analyst, Sales Enablement Strategies @Forrester
Denver, CO, US
Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.
EDUCATION
Ohio University
Bachelor’s Degree, Telecom, Communications
SKILLS
ABOUT ERIC ZINES
With over six years of experience as a Principal Analyst at Forrester, I collaborate with B2B sales enablement leaders to optimize talent, assets, methodology, and communications within their enablement teams. I contribute to Forrester’s mission of driving customer-obsessed strategies that accelerate growth through actionable intelligence and transformative frameworks. Leveraging my expertise in sales enablement and sales management, I focus on enhancing sales effectiveness and creating impactful enablement strategies. My work is dedicated to helping organizations modernize and elevate their sales, marketing, and product performance to achieve measurable business outcomes.
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