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Eric Roe
Paid Acquisition Marketer @PSI Services LLC
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WORK HISTORY
Paid Acquisition Marketer @PSI Services LLC
Responsible for planning, executing, and optimizing digital paid media campaigns to drive measurable growth for ETS business units. As the subject matter expert on performance marketing within ETS, I provide strategic guidance and hands-on campaign management to support enrollment, product adoptions, and pipeline goals while delivering ROI across channels. This is accomplished through:Strategic Leadership: Developing and implementing paid acquisition strategies tailored to ETS business units, ensuring alignment with overall marketing and organizational priorities; Partnering with business unit marketing leads to translate unit-specific goals into scalable paid acquisition campaigns; Managing and prioritizing paid media budgets across multiple ETS initiatives. Campaign Execution & Optimization: Planning, launching, and optimizing campaigns across search (Google, Reddit, Emerging AI Channels), social (LinkedIn, Meta, TikTok, ZoomInfo etc.), and programmatic/display; Executing A/B testing for creative, messaging, and landing pages to improve CTR, conversion rate, and cost efficiency; Developing retargeting and nurturing strategies to move prospects through the funnel. Analytics & Reporting: Tracking and analyzing KPIs (CAC, CTR, conversion rate, ROAS, pipeline impact) at both the enterprise and business unit levels; Providing regular reporting to stakeholders, highlighting performance insights, forecasts, and strategic recommendations; Ensuring transparent performance dashboards are available for business units to review campaign impact. Collaboration & Enablement: Consult and advise ETS business units, sharing best practices and emerging trends in digital paid acquisition; Collaborating with content and creative teams to ensure alignment between campaign assets and business unit messaging; Coordinating with vendor partners to support campaign execution when needed.
EDUCATION
Wheeling University
BA, History
Northeastern University
Master's degree, Education Learning and Instruction
Northeastern University
Graduate Certificate, Higher Education/Higher Education Administration
SKILLS
ABOUT ERIC ROE
Digital Marketer: Connecting with Audiences, Generating Leads
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