Eric Mercado
President Co-founder @Wedrive
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WORK HISTORY
President Co-founder @Wedrive
As President at wedrive; my job is the make sure that the organization is set up for success and growth. My primary goals are to work with our talented team of developers and designers to generate innovative audience-based marketing solutions for the automotive vertical as well as build a team of market specific performance managers to consult potential clients on the best marketing solutions to meet their goals. We already have a strong group of experienced direct marketing, email marketing and social media experts that follow a proven 4-step process with each campaign we provide to allow our clients to generate the highest ROI on their advertising investments.
EDUCATION
University of South Florida Muma College of Business
Business Marketing Management, Business Management
University of Central Florida
Associate's degree, Business, Management, Marketing, and Related Support Services
SKILLS
ABOUT ERIC MERCADO
I lead strategy and growth for one of the automotive industry’s most innovative marketing technology and data-driven performance platforms. Over the course of my career, I’ve worked with some of the largest dealer groups and OEM programs in North America to modernize the way retailers attract, convert, and retain customers.My passion is helping dealerships unlock the full power of their first-party data — transforming service lanes into customer lifetime value engines and driving measurable ROI through audience-first, offer-second strategies. By integrating customer data platforms with cutting-edge omni-channel communications, I’ve helped hundreds of stores personalize their marketing, maximize their return on ad spend, and create long-term, profitable customer relationships.Whether I’m speaking on stage, consulting with executive teams, or driving strategic innovation inside Wedrive Automotive or GSM; my focus remains the same: helping dealers connect with customers smarter, faster, and more profitably in a rapidly evolving automotive retail landscape.
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